Business Model
Transparency in how we operate, serve our customers, and handle your data.
Who We Are
Morton's Gourmet, Inc. is a premium food products company based in Sarasota, Florida. We specialize in artisan delicacies, prepared meals, and wholesale food supplies for both individual gourmet enthusiasts and commercial clients. Our mission is to deliver exceptional quality food products that meet the highest standards of taste, freshness, and reliability.
We operate primarily through our website, offering product information, quote requests, and customer support. Our physical location serves as our production facility and local pickup point for customers in the Sarasota area.
Who This Website Is For
Our website and services are designed for:
- Gourmet Enthusiasts: Individuals who appreciate premium quality food products and artisan delicacies for personal consumption or special occasions.
- Restaurants: Food service establishments seeking reliable suppliers of premium ingredients, prepared components, and specialty products.
- Hotels & Hospitality: Hotels, resorts, and hospitality businesses requiring consistent quality food products for their food service operations.
- Commercial Clients: Caterers, event planners, and corporate clients needing bulk orders or custom food solutions.
- Wholesale Buyers: Retail stores, gourmet shops, and distributors looking for premium products at competitive wholesale pricing.
How We Generate Revenue
Morton's Gourmet generates revenue through several channels:
Product Sales
Our primary revenue stream comes from the sale of gourmet food products, including artisan delicacies, specialty items, and prepared meals. Customers can place orders through our website or by contacting us directly.
Wholesale Distribution
We supply premium food products to restaurants, hotels, caterers, and other commercial clients at wholesale pricing. Wholesale accounts require verification and typically involve larger volume orders.
Custom Orders
We offer custom order services for special events, corporate functions, and unique customer requirements. Custom orders are quoted individually based on specifications and quantities.
Consultation Services
For commercial clients, we provide menu consultation, product selection guidance, and food service solutions. Consultation fees are applied based on the scope and complexity of the project.
We maintain transparent pricing with no hidden fees. All quotes provided include a clear breakdown of product costs, delivery fees (if applicable), and any service charges.
Data Collection
We are committed to transparency about how we collect, use, and protect your information.
What Data We Collect
- Contact Form Data: When you submit an inquiry through our contact form, we collect your name, email address, phone number (optional), product/service interest, and message content.
- Order Information: When you place an order, we collect your name, contact information, delivery address, payment details, and order specifications.
- Cookies: We use cookies to enhance your browsing experience, remember your preferences, and analyze website traffic. See our Cookie Policy for details.
- Communication Records: We retain records of email and phone communications with customers for service quality and dispute resolution purposes.
Why We Collect It
- To Fulfill Orders: Your contact and delivery information is essential for processing and delivering your orders accurately and on time.
- To Respond to Inquiries: We use your contact information to respond to questions, provide quotes, and offer customer support.
- To Improve Our Services: We analyze usage patterns and feedback to enhance our products, website, and customer experience.
- Marketing Communications: With your explicit consent, we may send promotional emails about new products, special offers, or events. You can opt out at any time.
How Long We Keep It
- Contact Form Submissions: Retained for up to 2 years for customer service and follow-up purposes, then securely deleted.
- Order Records: Retained for 7 years as required by tax and business regulations.
- Marketing Consent Records: Retained until you withdraw consent, plus a 30-day processing period.
- Website Analytics Data: Aggregated and anonymized data may be retained indefinitely; individual session data is deleted after 26 months.
Who Has Access
- Authorized Personnel: Only Morton's Gourmet employees who need access to perform their job duties (order processing, customer service, management) can access your data.
- Service Providers: We use trusted third-party services for form submission handling (FormSubmit), payment processing, and website hosting. These providers are bound by confidentiality agreements and data protection obligations.
- Legal Requirements: We may disclose information if required by law or to protect our legal rights.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Third-Party Services
We use the following third-party services to operate our website:
FormSubmit
We use FormSubmit (formsubmit.co) to process contact form submissions. FormSubmit receives the data you submit through our forms and forwards it to our email. Their privacy policy is available at formsubmit.co/privacy.
Google Maps
Our contact page may display a Google Maps embed showing our location. Google Maps may collect data according to their own privacy policy. You can view Google's privacy policy at policies.google.com/privacy.
Analytics (With Consent)
If you consent to non-essential cookies, we may use analytics services to understand how visitors interact with our website. Analytics data is anonymized and used solely to improve our website and services.
We carefully select third-party services and ensure they meet appropriate data protection standards. We encourage you to review the privacy policies of these services.
Your Rights
You have the following rights regarding your personal data:
Right to Access
You can request a copy of the personal data we hold about you.
Right to Correction
You can request corrections to inaccurate or incomplete data.
Right to Deletion
You can request deletion of your personal data, subject to legal retention requirements.
Right to Opt-Out
You can opt out of marketing communications at any time using the unsubscribe link in emails or by contacting us directly.
How to Request Data Deletion
To request deletion of your personal data:
- Send an email to admin@mortonsmarket.org with the subject line "Data Deletion Request".
- Include your full name and the email address associated with your account or inquiry.
- Specify whether you want partial deletion (e.g., marketing lists only) or complete deletion of all records.
- We will respond within 30 days to confirm your request or request additional verification.
Please note that some records may be retained as required by law (e.g., transaction records for tax purposes). We will inform you of any such limitations in our response.
Data Protection Inquiries
For any questions about data collection, use, or your rights, contact us: